MVP #4: Fake door test
Fake door MVP (also called “Painted door test”) allows you to test market demand for a product or service…
MVP #3: Email campaigns
In this experiment method, email messages are deployed across a specific period of time to customer segments. Emails are…
MVP #1: Validation survey
Validation survey includes one or a few close-ended questions to validate hypotheses or track data at scale. They are…
A quick Guide to Experiment-led Growth
We’ve all been there. The team worked hard for several months on a new ground-breaking product, feature, marketing campaign,…