Your guide to MVP building and experiment-led growth
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MVP #4: Fake door test
Fake door MVP (also called “Painted door test”) allows you to test market demand for a product or service that doesn’t yet exist…
How Buffer emerged from a fake landing page
Buffer is currently one of the most recognized social media management tools, but it started with a simple Fake door test. The founder,…
How Zappos turned an experiment into a $2 billion business
If you’ve read Lean Startup by Eric Ries, you might know the story of how Nick Swinmurn founded Zappos in 1999. Back then,…
How Obama experimented his way to the white house
During his election, Barack Obama raised $690 million from his supporters in online fundraising. His team was obsessed with Split testing everything around…
MVP #3: Email campaigns
In this experiment method, email messages are deployed across a specific period of time to customer segments. Emails are usually used to leverage…
MVP #1: Validation survey
Validation survey includes one or a few close-ended questions to validate hypotheses or track data at scale. They are great when you already…
A quick Guide to Experiment-led Growth
We’ve all been there. The team worked hard for several months on a new ground-breaking product, feature, marketing campaign, pricing model, or {enter…